Location: West End (Baker Street)
Cuisine: Middle Eastern
Price Range: ££
LFM Score: 4/5
Bebe Friendly Score: 2/3
Yosma – pioneers in London of the concept of Turkish street food, self-described as “A new Turkish Meyhane, Mangal & Raki bar inspired by the streets of Istanbul”. Slightly sceptical and a non-expert in this type of cuisine, LFM attended the half price soft launch to see if Yosma was more than an overpriced kebab van.
Situated on the busy main road of Baker Street, Yosma is well placed amongst many other reputable venues (neighbours include Royal China Club, Bright Courtyard) , although it feels that this particular area of London lacks the buzzy aura of Soho or Marylebone. The premises are large and spacious (lots of room for buggies thumbs up) and you can tell the designers and architects have really given some thought into the layout (raised bar area, open kitchen, spectacular wood fired oven on display). The décor feels like a brasserie and has a very similar vibe to the look of Dishoom (mega successful mini-chain serving Indian street food). Yosma was so new, the high chairs weren’t even ordered, but there are lovely pews with sofa type soft seating for little ones to crawl over (not the purpose intended by the owners I am sure, but great for parents!).
The menu is extensive – something for every type of palate and appetite. Highlights were the Turkish dumplings and the lamb kofte – a classic which has been given a twist through the flavours and side sauces. The real treat was the poached pear dessert (supposed to be quince – was out of season) served with ‘candy floss’ – not the fluorescent pink E-number fuelled type found on the funfair, but made with ingredients which we had never experienced before (coined ‘cotton wool’ by our 2 year old). One criticism was the lack of attention to alerting customers to allergens on their menu – staff had failed to highlight the presences of walnuts in one particular dish which we had ordered and as someone with a mild nut allergy, I was left disappointed.
Overall, LFM has high hopes for Yosma – fingers crossed the staff will have got into the swing of things in a few weeks (service a little slow and many aimless bodies milling around without purpose it would seem). The venue looks smart and innovation has been brought to the menu to excite London tastebuds. Pricing is decent for the area and for the quality of the cuisine offered. Good luck Yosma!